Make.
Websites and digital experiences built around what you actually need them to accomplish.
Curiosity, put to work.
Websites. Marketing. Technology. Training. And the occasional problem that wandered in without a category.
Take a look at my work
01 / How I work
Start with the whole picture.A website problem may actually be a marketing problem. A marketing problem may turn out to be a messaging problem. A technology problem may simply be that nobody has shown people an easier way to do the work.
That’s the kind of territory I like.
Websites and digital experiences built around what you actually need them to accomplish.
Existing websites, marketing efforts, messaging and processes that could be doing a better job.
Website, social media, advertising, content and analytics so they support a common goal instead of operating independently.
Practical Microsoft Office training that helps people become more comfortable, capable and productive.
If your problem doesn’t fit neatly into one of those boxes, that’s okay. I’ve never been particularly limited by boxes.
02 / Following the interesting bits
Science and medicine can send me down a rabbit hole. So can human behavior and the psychology behind a good advertisement. Art history leads to interior design; gardening leads to cooking; technology leads to some obscure subject I suddenly need to understand.
I love animals—all of them—but I prefer the company of dogs and cats, and I’m hopeless around puppies. People always say you should make a career out of what you love. So far, no one has explained how I’m supposed to make a living kissing puppies.
There is usually coffee involved.
I admire curious minds, from Ben Franklin and Thomas Jefferson to the women who made their way in science when very few doors were open to them. I also have a soft spot for Sherlock Holmes, Harry Potter and the X-Men—and a sense of humor shaped, possibly beyond repair, by Monty Python, Bugs Bunny and SpongeBob. Godzilla needs no justification.
I suppose curiosity is the real hobby. I like finding things out. And I especially like making something from what I find.
03 / Selected work
A few things I’ve helped make work.Fully Promoted / United Franchise Group
From the first visit
to the people behind the business.
Current work / Across disciplines
I helped move the website toward a clearer purpose: engage potential clients and connect them with their local team. My role included website direction, configuration and development.
The work keeps expanding: location websites, digital marketing, analytics, Microsoft 365 administration, training and the everyday problems that connect them all.
Visit Fully PromotedIndependent practice
My own web, marketing and consulting practice. A place to connect a business’s needs with the right mix of design, technology and practical help.
Teaching & training
Practical Microsoft Office and Microsoft 365 instruction through webinars, documentation and step-by-step guides. The goal: people who feel comfortable using what they’ve learned.
Creative project
A fictional fixer firm with very real branding, copywriting and concept development. A study in how far a straight face and a good joke can take an idea.
Enter at your discretion04 / The route here
There wasn’t a master plan. I followed what interested me, learned what I needed, and kept finding new things I wanted to make work.
I started in laboratory science, including R&D work at Procter & Gamble and Sandoz, and later worked as a Science Laboratory Manager and Teaching Assistant. Science taught me to investigate, test, question assumptions and pay attention to what the evidence is actually saying.
As personal computers became part of everyday life, I started teaching people how to use them. I discovered I was good at taking something that seemed complicated and making it understandable.
I taught myself HTML and the web tools that followed, moving from desktop publishing and computer training into building websites and solving digital problems.
I started Wild Blue Hare in 2007 to take on web, marketing, technology and consulting projects of my own. It gave me room to work across disciplines instead of staying in one specialty.
For more than a decade, I worked in professional web development, building and maintaining websites and expanding into the increasingly complicated world surrounding them.
For 13 years, I handled the online marketing and sales side of a working bladesmith’s business—from websites and eBay to helping navigate the selection process that led to an appearance on Forged in Fire.
Today my work crosses web development, digital marketing, Microsoft 365, analytics, training, technical support and whatever unusual problem happens to land on my desk.
05 / Let’s see what we can figure out
Website work, marketing, technology, Microsoft Office training, consulting, a creative collaboration or an interesting professional opportunity—I’d like to hear what you have in mind.
julia@wildbluehare.comPalm Beach County, Florida